LTV > CPI! Berlin’s Mobile Marketing Meetup.

LTV > CPI is a meetup for mobile marketing professionals in Berlin, Germany. Our goal is to assemble Europe’s most active mobile marketers and discuss mobile user acquisition in a social setting. We have held two meetups, in February and November 2014th.

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Why another event?

Current mobile marketing events in Europe are either add-ons of existing online marketing conferences, or organised by vendors. We want to give mobile marketing professionals a forum for learning, networking and sharing. First a set of short presentations by outstanding speakers. And then drinks.

November 2014 Speakers

Each speaker presented a topic relevant to mobile marketing and user acquisition for 10 minutes. And since each speaker is actively involved in the mobile industry, the presentations involved absolutely NO PITCHING!

Torsten Reil

CEO, NaturalMotion
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Tomislav Mihajlovic

CMO, Nordeus

Saskia Appelhoff

TV Marketing Expert

Lele Canfora

Head of User Growth, Lovoo

Eric Seufert

Head of Marketing, Wooga

Erdem Inan

Director, BI & Marketing, Peak Games

Christian Calderon

Head of Marketing, Dots



adjust is a mobile attribution and analytics company that places a high premium on scientific statistics and a user-friendly product. adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. It helps mobile marketers understand where their most valuable users come from, what they do, and how to re-engage with them inside or outside their app. adjust is integrated with more than 300 networks and partners globally, including Facebook and Twitter.

For more information, visit


Fyber (formerly SponsorPay) is a leading advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile supply side platform. Serving over 100 million unique users per month, Fyber works with thousands of the world’s leading developers, publishers and advertisers.

For more information, visit


Trademob is Europe’s leading technology expert on mobile app marketing, offering a full service experience from user acquisition to retargeting, using in-house technology platforms. Trademob’s proprietary technologies allow advertisers to control and deliver effective mobile advertising campaigns worldwide. It constantly invests in its own technology, and couples this with over 250 mobile ad networks, RTB exchanges and media partners to achieve sterling results.

For more information, visit


Vungle is the way developers put video ads in apps. Vungle's breakthrough video ad-serving technology has led to its track record of success enabling developers to monetize quickly and easily. Vungle was founded in 2012 and has offices in San Francisco, Berlin, London and Beijing. The company currently powers over 7,000 of the world’s top apps and reaches more than 100 million unique viewers every month.

For more information, visit



The presentation session will be held in the Wooga Auditorium from 19:00, doors open at 18:30. Please arrive on time! The address: Saarbrücker Straße 38 (behind McFit, map).

There will be food, drinks and a bar at the venue.

This event is free for attendees, but we are working with a waiting-list system to ensure a great mix of people. You do need a confirmed ticket to be admitted.


All sponsorship slots are sold out. If you have any questions please contact Jan Miczaika

Speakers at our February event

Rob Moffat

Principal, Balderton

Andy Carvell

Mobile Growth / Product Marketing, SoundCloud

David Croyé

CMO, Kaufda

Raf Keustermans

Co-Founder & CEO, Plumbee

Eric Seufert

Head of Marketing, Wooga

Onno Faber

CEO, Ding Dong

David Kim

Co-Founder & CEO, Animoca

Aurora Klæboe Berg

VP Business & Marketing, Dirtybit

Quotes from previous attendees

"LTV > CPI was one of the most informative events on mobile marketing I've ever attended. I loved the speed lecture format and the informal friendly atmosphere. I learned a lot."
- Ben Jeger, Fyber

"Taking place in the startup capital of continental Europe, LTV>CPI managed to exceed my expectations by throwing in world-class mobile marketing pros with great stories and insights, followed by an evening in a relaxed setting. Definitely looking forward to the next event!"
- Juha Matikainen, Seriously Games

“LTV > CPI was a fantastic event, there was a very casual atmosphere and the presentations were short but very in-depth and interesting!”
- Tim Vogel, Spil Games

"LTV > CPI was the outstanding event of the year for data focused mobile marketers, a refreshing mix of useful insights and new perspectives."
- Daniel Barnes, NaturalMotion

"LTV > CPI was a unique opportunity to meet European mobile marketing experts, exchange ideas and learn a lot."
- Tomislav Mihajlovic, Nordeus